Ponce City Market has a rich legacy and historical relationship with Atlanta and its urban context, most notably the adjacent train line turned BeltLine. The design for H&F Burger begins by referencing rail and train station design using its industrial detailing and form as a base layer of the restaurant architecture. The function of the space, a fine burger shop, celebrates meat more literally by filling in the base layer with the feeling of an old butchershop. To bring the design into the modern era, the space is styled with ornamentation, furniture and lighting produced by contemporary American craftsmen and women. Adjacent to H&F Burger, Hops Chicken continues the concept of an interior streetscape with a turn-of-the-century storefront design as a facade treatment. Juxtaposed to the dark, moody burger joint, Hops Chicken is light, minimal, and cool; with patterning, graphics, contemporary lighting and a motif that references the past in a new and exciting manner.