CFA at College Football Hall of Fame


This quick service chain is an integral part of the College Football Hall of Fame in downtown Atlanta. We designed the restaurant's interiors located within a prime street-front section of the building. Prior to this project, we'd created for the company a prototype design package called Heritage and then adapted it to this larger-than-typical volume using the full treatment of finishes, furniture, millwork, and spatial relationships. Featured throughout are hardworking kitchen finishes like glazed brick tile and stainless steel mixed with locally-made handcrafted pieces, textures and bright pops of red. A focal wall houses a rendition of the company logo crafted from laser cut steel and inserted into a row of white oak boards. Recycled coke bottles are set within framed partitions separating dining areas. As they catch the light, they serve as a reminder of the company founder who peddled cokes door to door as a boy during the depression. Especially for the Hall of Fame restaurant, we designed a feature wall inspired by the gridiron where rows of helmets and footballs sit inside lockers above a built-in bench, all topped off by the CFA logo made of astroturf.

CFA at College Football Hall of Fame Square Feet Studio CFA at College Football Hall of Fame Square Feet Studio CFA at College Football Hall of Fame Square Feet Studio CFA at College Football Hall of Fame Square Feet Studio CFA at College Football Hall of Fame Square Feet Studio CFA at College Football Hall of Fame Square Feet Studio